top of page

About us

Joyall Ltd

Joyall operates at a unique juncture of mobile casual games, rich media and customer loyalty with its market-first, data rich Loyalty Experience Platform – think ‘Netflix for Games’.


The Joyall platform enables its clients to easily add, monitor and alter their own branded channel in the Joyall app. Enabling brands to deliver brand-immersive casual games, rich storytelling content, fun activities and offer both in-app and real-world rewards, driving deep customer engagement and conversion.


Joyall provides a fun way for a brand’s customers to discover and interact with their brand, earning rewards, as they are entertained, to spend in store or online.


Your team

United Kingdom
Matt Joyall.png

Matt Jones
Founder + CEO

+44 (0) 7766 544 990

With a wealth of experience in defining engaging experiences for top global brands, Matt has built upon past successes, and learnt from failures, to bring the best lessons and people together with the founding of Joyall.

Matt specialises in engaging brand customers through gamification, including supporting loyalty brands: O2 Priority Moments and Avios.

Mystery Business Joyall.png

Duncan Norris

Chief Commercial Officer

+44 (0) 203 916 5 619

Hugh Joyall.png

Hugh Mapplebeck

Chief Financial Officer

+44 (0) 203 916 5 619

Hugh brings over 30 years of working in the financial services industry.  He is a commercial and experienced Chartered Accountant (PwC) having held numerous leadership roles in the finance departments of International Banks in London. (ABN Amro, BNP, Paribas, HSBC). Before returning to the UK from Australia in late 2020 he was the CFO for a successful PE start-up fund developing and managing lifestyle resorts for the over 50's.

Mystery Finance Joyall.png

Lu Jones

Financial Controller

Duncan is an experienced C-suite executive whose career spans divisional CEO of a FTSE100 company through both commercial and operational roles with start up technology based ventures. He has developed and spearheaded the implementation of commercial strategies in UK, US, Australia and SE Asia.

Mystery Experience Joyall.png

Vicki Mapplebeck

Chief Marketing Officer

Mystery Experience Joyall.png

Want to join Joyall?

We're on the hunt for the best talent to join our founding team. As a founding member, you will be rewarded with equity in the business, and be pivotal in defining the company and its future. Interested?
Contact us.

Today - Watching TV.png

Let's play

bottom of page