Casual gamers play for an average of 38-minutes per day
Through analysis of the Limelight report on online games in 2019 (pre-COVID to ensure stable statistics) we have determined that those UK (and US) adults who play casual games on their mobile devices will do so for 38-minutes per day.
67% of adults play games
Previously we have referenced that 53% of adults of all ages and gender play casual games in the UK. This has since been updated by OFCOM to 62%, and in the US the Electronic Software Association (ESA) now show 67%. Children (under 18) are 76% more likely to play games.