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Invest in joy

*Based on minimum investment indicated in registrations. Actual amount may vary.

Contact for more details

It's fantastic you're here. We're so excited to be able to offer you a chance to be a part of our story.

Through our trials we get to see how much time a brand's customer spends playing and engaging in their content. Your investment in Joyall allows us to expand our reach to more brands and more people - creating more joy!

To claim your stake in Joyall, from as little as £138.00, all we need is a few details. We'll email you with confirmation and update you on the campaign's progress.

We have been given advance assurance by HMRC that the proposed share issue is likely to qualify for Enterprise Investment Scheme (EIS) tax relief.

Tax relief is available to individuals only, with income tax relief currently set at 30 per cent of the cost of the shares for the tax year in which the investment was made. The tax reliefs can also reduce your Capital Gains Tax bill.

Capital at Risk. Investments of this nature carry risks to your capital. Please Invest Aware.

Invest in joy 🎈

Request access to our investor deck, book a meeting and/or invest today:

Thank you! We’ll be in touch.

About this raise

What is Joyall?

We gamify the high-street. Play with your favourite brands for real-world rewards, all via the Joyall app.

Why invest?

The market is ready for Joyall:

  • Brands need new ways to engage customers, who no longer go in store and swipe past social media posts.

  • Gamification is the No.1 priority for loyalty programmes.

  • Digital media spend is expected to grow from $407Bn to $753Bn by 2026.

  • We are Finalists in this year’s International Loyalty Awards.

What do I get if I invest?

You’ll become a shareholder in Joyall - a part-owner of the company.  Joyall is also offering investors a range of exclusive rewards alongside the equity they receive for their investment.  We'll share more details of the rewards available once the funding platform opens.


How do I become a Joyall Investor?

Fill in the form and we will send you a SeedFast (Advance Subscription Agreement) to sign.

Are there risks associated with investing?

Just remember that investing in a startup business carries significant risks, including illiquidity, lack of dividends, loss of your investment and dilution.


How much can I invest?

You can own a piece of the future for as little as £138. There is no upper limit on your investment.  

Who are my fellow investors?

You are investing alongside Fuel Ventures and a group of people who took a chance on Joyall when they first started.

How do I make a return on my investment?

Return may come via a liquidity event such as a trade sale, secondary market transaction or an IPO.

Are you running a crowdfund campaign?

We did look to crowdfunding yet during the campaign we were unable to find enough small investors to make it viable. If you were one of those who wanted to invest, please get in contact and we will look to find a way for you to continue to invest.

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