☕️ Coffee Break: 38-minutes

This week, Matt talks about Attention - the importance of 38-minutes, where our attention is held across different sales and media platforms, and how games hold our attention the longest.

Join next week's Coffee Break - a 15-minute Zoom call on our next topic

Tuesday 11:00 GMT

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All first time attendees enjoy a FREE Costa Coffee - with our thanks!

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Author: Matt Jones - Founder + CEO Joyall Ltd

For today's topic, we used the following sources:

• 38 Minutes

  • Average American spends 33-mins on Facebook

  • Time it takes to boil an egg

  • Falling to the centre of the Earth

  • A trip around the Ain Dubai takes approx. 38 minutes

• Gen-Z has an 8 second attention span

• Short form video here to stay

• PathIntelligence report on dwell time : Original source

• Wolfgang Digital report on average ecommerce sessions 3.49-mins

• Statista report on average ecommerce sessions now 5-mins

• Short form videos to be 9 to 15-seconds long

• 74% of Millennials dislike being advertised to in social media

• 67% of American adults play games, 76% children

• Gamification No. 1 priority for loyalty programmes