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  • Writer's pictureMatt Jones

Public Beta now LIVE!

Joyall News

Text reads: "Ready for some fun? Let's play 'Howzat!'", stating that it is a Match 3 Game + Content + Rewards, available when searching 'Joyall' in the App Store or on Google Play.

London - United Kingdom. 23 November, 2021

Joyall, in collaboration with The Cricket School Ltd, Leeds, have launched the public beta of the long awaited Joyall app - a platform for brands to reconnect with customers through games and gamified experiences that offer real-world rewards, driving deep engagement, loyalty and commercial performance.

Players can download the game from the Apple App Store or Google Play on their favourite mobile device by going to . The Cricket School, an academy for young cricketers ran by Mark 'Gilly' Gilliver, former Leicestershire CCC player, have a host of rewards lined up for players of their 'Howzat' match-3 puzzle game, along with a new series of 'Gilly's Demos' - videos demonstrating different cricket moves.

Players can earn up to £20 in vouchers for The Cricket School's pro store and stand a chance to win a mini bat signed by none other than Adil Rashid - a leg spinner for England Cricket.

Gilly says he "hopes to see budding cricketers and fans, of all ages, enjoy a bit of downtime with our new game. We'll be adding more content in the coming weeks and look forward to introducing some new faces to classes."

Matt Jones, founder and CEO of Joyall, says "We are grateful to Gilly and his school for helping Joyall test out its new platform, and cannot wait to gather feedback from the kids, mums and dads, and all the Yorkshire based cricket fans."

Joyall will soon be launching more clients in to its public beta so as to try out the product in different markets and for different appetites.

Download now or search 'Joyall in the app store.

Apple App Store badge, reads: "Download on the App Store".

Google Play store badge, reads: "Get it on Google Play"


About Joyall

Joyall Ltd is a first-of-its-kind Loyalty Experience Platform provider that offers brand-immersive casual games and content with real-world rewards. Based in the UK, Joyall operates at a unique juncture of game publishing, brand engagement and customer loyalty. By creating branded casual games, Joyall provides a cost-effective media platform capable of hooking customers in for hours a week, to casually consume branded content that drives deep customer engagement, and rewards positive loyal behaviours.

For more Information please visit

For Investment opportunities please contact

For Sales and Partnerships please contact

To join the Beta Community please visit

About The Cricket School Ltd

The Cricket School Ltd are a Yorkshire based cricket school, set-up to coach & develop young cricketers across Yorkshire. The school's focus is to give students the environment to develop their cricketing skills whilst enjoying such a fantastic sport.

The Cricket School always make their sessions fun but with the coaching basics in mind. They also introduce new skills and innovations like the impressive Cricket Coaching Mat and other tools that prove their worth across the game. The school uses facilities at schools and leisure centres throughout Yorkshire.

For more information please visit

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